/ UX Researcher
/ uX UI dESIGNer

Discord

2022

View Prototype

Overview

Discord has begun to offer various group activities to join in as a group server or channel with others, but always together. You can choose from a variety of other activities, such as trivia, mini games, and more. I'm excited to announce my new Discord feature that allows users to conduct an online watch party activity. 

Welcome to the Discord Watch Party! This feature allows users the creation of a virtual space to watch movies and TV shows with friends, no matter where they are. With this easy-to-use platform, one can create their very own movie theater experience online, and invite others to join in on the fun instantly.

Research
COMPONENTS
Secondary Research
Competitive Analysis
User Interviews
Research Goals

1 - Determine if there are any confusing areas, sections, or pages.
2 - Observe how users circumnavigate throughout the discord server & channels.
3 - Understand how users go through finding & starting up an watch party.
4 - Conduct competitor analysis of features, as well as user interviews.

I began my initial research by trying to understand my objectives. I then conducted some general research on both discord features & online streaming service watch parties. Next, conduct user interviews with users and compile all of their research results.

Competitive Analysis

Next, I explored Discords potential watch-party competitors by conducting a competitive analysis of all those found. This helped me gain a view of other watch-party providers, how they display & present their information. All this being in relation to Discords already established infrastructure & layouts displayed.

Competitive Analysis of Watch-Party's Competitors
User Interviews

Through interviews with customers and the target audience I was able to more accurately surmise their needs, methods, motives, views and potential pains. With that said I chose to talk to individuals of the following categories:

- People who have recently participated in a Discord group, video or voice chat.
- People who have participated in any online watch parties prior.
- People of any gender, being from the ages of 21 to 45 years old.

INTERVIEW RESULTS

- People desire an easier way to watch movies & tv shows with others online if possible.
- Most agreed they would rather chat through a voice channel than solely with messages.
- People commented on a shared remote option for video playback & add to queue option.
- Everyone expressed frustration in lack of unity or even inclusion of a watch party feature.
- Some people found being able to simply share & paste a video link as being convenient.

Define
Components
User Persona
Task Flow
User Persona
I created a user persona to help represent the user voices from some initial interviews I had conducted. This also aided me to stay focused on the user goals & needs during the later to come design process.
User Persona
Task Flow

I built out a task flow to help show how potential users would move through Discord to start a group watch party. In turn this allowed me to further see all the possible steps & decisions an user could or would take along the way. It was key to follow along with Discord's established navigation style.

Discord Task Flow
Ideate
Components
Sketches
Med-Fi Wireframes
High-Fi Wireframes
Sketches

I began the process with sketching out some screens for entry into an established Discord server as well as starting a group watch party with others already inside said channel. Then, I aimed to stay within Discords already established brand style, appearance, layout & even collapsible sidebar sectioning.

Low-Fidelity Render of Dashboard
Mid-Fidelity Wireframes

I then created my mid-fidelity wireframes based on elements taken from the home page sketches. I also chose to design wireframes that would assist in completion of the following tasks:

- Finding and joining a discord server/group.
- Starting a watch party on the voice channel.

Med-Fidelity Wireframes
High-Fidelity Wireframes

. . .

Challenge

Constructing a familiar layout to Discords already established infrastructure would aid in the ease of access needed. This being not merely for already established users alone, but new potential users as well.

Solution

With the above in mind, I began by adding to the main dashboard’s already established layout, but with my own twist on an CTA button with a visual screen behind it. Joining an activity already underway is as easy as simply clicking its location, within the left sidebar, on the home or landing page.

Challenge

Having a multitude of ways for entry for any given task is key when considering new users, who have little to knowledge of using Discord prior. Again, this is key to the fact that the application can be a bit overwhelming to new, unfamiliar users.

Solution

When in the chat room, one can view other members also actively online. This presents the opportunity of asking others online if they would like to partake in a group activity all together.

Design
Components

Branding
Iconography
UI Designs

Branding

In lieu of adding a new feature to an already existing application & brand, branding was not needed for this case study. So in place of this step I viewed Discord style guide & got to work re-create/edit it a bit, but all within its many established boundaries.

Icons & UI Designs

All the screens below have been built up from my previous low-fi ones from above, I simply added Discord 's brand colors, typography, graphics & iconography I re-created into vector shapes, all from scratch.

Icons created from scratch with Adobe Illustrator
Dashboard Landing Page
Voice Channel
Message Chat
Streaming Service Selection
Search or Paste Video Link
Collapsed Video Playback
Hover State Video Playback
Server Page
Voice Channel Chat
Watch Party Selection
Channel Selection
Video Queue Playback
Collapsed Message Chat
Full Screen Video Playback
Challenge

Discords already established infrastructure often requires operation of smallish clickable buttons to advance users throughout the application and all its many features.

Solution

Simplified interface requiring only two prompts needed to advance past the pop-up window prompt to start the final entertainment count-down. This aided in a more streamlined interface that guides users through its first time use quite easily.

Challenge

After choosing your streaming provider, how do I unify an infrastructure of displaying each’s content in a universal, cohesive order? 

Solution

Making use of a simple integrated search bar, that also allows the pasting of the videos url too. Additionally, when within the group watch party activity the user can share the remote, add videos to the watch next queue, and more. This shared interface and remote makes video control easy for everyone involved or watching.

Test
Components

Interactive Prototype
Usability Testing
Iterations

Interactive Prototype

I created a high-fidelity, & interactive prototype in Figma to conduct usability testing, in person as well as through screen sharing. Four participants from various backgrounds, profiles & ages were chosen for the test. I presented each with two tasks to complete, then observed progression.

View Full Document
Discord Watch Party Usability Screens
Task 01: Join The 'Generic Evil Island' Discord Server, And its voice Channel 'Game Coms'.

INSTRUCTIONS: "Welcome to the Discord's dashboard, please join 'Generic Evil Island' & its game coms."

NOTES: Every user completed this task with ease & in a relative speedy amount of time. Many noted that all the screens appeared to be in line with current Discord application.

Task 02: STart a watch party, streaming content from HBO.

INSTRUCTIONS: "Pretend you are going to start a HBO Max watch party with others inside the group server."

NOTES: Task was also easy completed without any hesitation from participants. Everyone positively commented on over all experience being in line with current Discord standards.

. . .
Completion Rate
100%
. . .
Completion Rate
100%

View Prototype

Final Iterations

I made a list of iterations based on feedback from my testing. This made me reflect upon the importance of testing as a part of the overall design process, as well as how the process is interactive.

Challenge

With so many areas of information, navigation, clickable buttons and more, oftentimes unfamiliar users find themselves at a loss of how to proceed when lost or confused.

Solution

A collapsible control panel adds customization with controls, as well as the information revealed throughout various hover states. All of this adds ease of access for potential users, new and old alike, regardless of their prior depth of knowledge. Eitherway all the above helps unfamiliar individuals find their way through the needed screens to start a watch party.

Potential Next Steps

1 - Conduct more rounds of usability testing, and potential iterations thereof.
2 - Construct more screens, like those of users inside the actual watch party.
3 - Drive up more features with entertainment/event based elements or illustrations.

What I Learned

Being a prior user of discord aided me well here, in many regards, yet still did not help me in every aspect of this case study. For example early on in the design process I learned Discords inner complexity, vast iconography, graphics and more all required a bit of past knowledge to operate. To combat this, I opted to provide no unneeded or unnecessary screens, as well as various helpful hover states to reveal additional information.

All in all I was able to minimize, simplify and improve on not only the amount of steps required to enter a watch party, but the features available for all those within it too.

Timeline: 65 Hours

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